Private Yemeni Satellite Channels and their Methods of Influence: An Applied Study on Balqis Satellite Channel

Abstract

This study is aimed to identify the level of media performance of Balqis Satellite Channel, and to identify the most important artistic methods the channel uses. The research problem revolves around the role that Balqis Satellite Channel can play among the public, and the level of quality of its media performance in influencing the public. The methodology used in this study is an analytical approach applied on a sample of the channel’s programs, and an exploratory approach applied on a sample of the Yemeni public in Hodeida governorate, who watch Yemeni satellite channels. The research arrives at many results. First, the cultural and intellectual programs come in the first rank among all programs. In the second rank come the political and media programs. Among the shape of the programs, the dialogue and interview template topped the other templates for the channel’s programs, then the description and narrative template in the second place, followed by the film and voiceover in the third place. The results show that the most important artistic methods used by the channel are film and documentary materials, followed by the employment of numbers and statistics, and then expressive images. The results of the field study show that the highest-viewed channel was Yemen Shabab, followed by Al-Saeeda Channel, then Balqis Satellite Channel. The results reveal that the highest value achieved for Balqis Satellite Channel is the value (2), which indicates that the level is (good), and thus the quality of the channel’s media performance is at a good level. The results also show that Balqis Satellite Channel occupies an important position among other Yemeni channels in expressing the reality of society, and this is expressed in the value (3) among the adopted values, and this indicates an advanced degree concerning the approval of the channel among its audience.